consulting
Share Our Strength
Donor pipeline intelligence for a fundraising NGO.
context
Share Our Strength India (SOS India) is a fundraising and grantmaking organisation led by Executive Director Rohit Choudhary. It runs no programs on the ground; its entire mandate is building a sustainable Indian donor pipeline, corporates, HNIs, family offices, and community networks, so that program partners can operate.
the thinking
Donor development ran on relationship memory and manual tracking: who is worth approaching, when their situation changes (a liquidity event, a CSR budget jump, a board appointment), and how to make the ask feel timely rather than cold. None of that was systematised, so opportunities were missed simply because nobody was watching continuously, and every existing tool in the market was built for sales pipelines, not philanthropic relationship intelligence.
what i made
An editorial briefing, not a dashboard: the Brief is the page Rohit opens every Monday.
The Brief
A written overview of what changed, a ranked "reach out now" list with an expandable, in-voice outreach draft for each name, and "keep tracking" and "upcoming opportunities" queues.
Five supporting views
People, organisations, media and events, professional networks, and city geography, each clickable through to a profile.
Provenance on every claim
Hover-for-source-and-date on every fact, so nothing reads as asserted claim it cannot support.
Relationships as hypotheses, not claims
"Likely knows" versus "possible overlap," confidence-rated rather than stated as fact, because a wrong introduction breaks trust instantly with a client whose entire mandate is relationships.
Design language
Deliberately restrained, an editorial-luxury aesthetic that reads as a trusted instrument rather than a generic SaaS dashboard, since the product here is judgement, not data volume.
The interface itself stays private to SOS India: real donor names, relationship notes, and outreach drafts sit inside it, so what is shown here is the thinking and the build, not a public walkthrough of someone else's contact book. Built pro bono, on a real running-cost budget SOS India can sustain after handover.
from the live build
01 / 04
The donor pipeline, live: what changed since the last look, in one page. All names sanitised.
02 / 04
The Monday brief: a ranked reach-out-now list, each with the warm way in and a drafted opener. Names sanitised, structure real.
03 / 04
The full donor universe, 60 people and 18 organisations, filterable by capacity, heat, and status. Names blurred.
04 / 04
Every city as one view: people and organisations together, with an honest read on whether to activate. Names blurred.