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consulting

Share Our Strength

Donor pipeline intelligence for a fundraising NGO.

the problem

Share Our Strength (India) runs no programmes on the ground. Its whole mandate is building an Indian donor pipeline: corporates, HNIs, family offices and community networks.

why it hurts

Donor development ran on relationship memory and manual tracking. The data existed. Nobody was watching it continuously, so opportunities slipped past.

what i built

A Monday briefing for the Executive Director: what changed, a ranked reach-out list with a drafted opener for each name, and five supporting views. I pitched it, built it and demoed it.

how it works

  1. A written briefing.

    whyThe job is knowing who to approach, and when their situation makes the ask timely.

  2. A source and a date on every fact.

    whyNothing should read as a claim the tool cannot support.

  3. Treat relationships as hypotheses.

    why"Likely knows" and "possible overlap" are confidence-rated, because a wrong introduction breaks trust instantly with a client whose mandate is relationships.

in detail

An editorial briefing: the page built for the Executive Director to open every Monday.

The Brief: for each city, the week in a sentence, then who to reach out to, ranked.

The Brief

What changed, a ranked "reach out now" list with an in-voice outreach draft for each name, and queues to keep tracking.

Names blurred.

A drafted opener for one name, with its dated sources and who likely knows them.

The warm path in

Each name comes with an opener drafted in the Executive Director's voice, the dated sources behind it, and who likely knows them.

Names sanitised, structure real.

Sixty people, eighteen organisations and thirteen networks, every field sourced.

Provenance on every claim

Hover any fact for its source and date.

Individual names blurred. Organisation names left visible, since the tool is only worth anything if the reader can see it runs on real institutions.

Mumbai as one view: the people, the organisations, the warm path in, and an honest read on whether to activate.

Five supporting views

People, organisations, media and events, professional networks, and city geography, each clickable through to a profile.

Names blurred.

The interface stays private to Share Our Strength (India), since real donor names, relationship notes and outreach drafts sit inside it, and names are blurred in every screen here.

why it's useful

It shows the Executive Director who to approach now, and when to ask. Every fact carries a source and a date. Pitched and built, to a running cost the organisation could sustain after handover.

outcomes

  • Est. to save 145 hours of manual work a year and bring in ₹15 lakh a year in incremental donations.

  • 60

    donors in a mapped universe, with a Monday brief that ranks who to approach now, each with the warm path in and a drafted opener

  • 18

    organisations in the same universe, with relationships shown as confidence-rated hypotheses. Pitched and built.

technical specs

  • A Monday briefing for the Executive Director, city by city: the week in a sentence, what changed, then a ranked "reach out now" list.
  • A mapped universe of 60 donors, 18 organisations and 13 professional networks, with media and events and city geography, each clickable through to a profile.
  • Each name on the ranked list carries its priority, the warm path in, and an opener drafted in the Executive Director's voice.
  • Relationships are hypotheses with a confidence rating, "likely knows" or "possible overlap", and never stated as fact.
  • Every fact carries its source and its date, shown on hover, so a claim can be checked before it is used.
  • Built to a running cost the organisation could sustain after handover. Pitched and built.
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